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The agreement between Doğtaş Kelebek Mobilya and the Italy-based Shernon Holding S.R.L. covers the distribution of Doğtaş and Kelebek products across Italy, and the sales and distribution of Doğtaş's new bedding brand, Lova Sleep, at 55 company stores.

Doğtaş Butterfly CEO Ersin Serbes remarked on their agreement with the Italian company: "We declared 2018 as the 'export year' in our company. We are exporting to 32 countries. By strengthening our presence in existing markets and expanding into new countries, we will elevate Doğtaş, Kelebek, and Lova, to a more prominent position around the globe." Italy is the heart of the furniture industry. We will distribute Doğtaş, Kelebek and Lova brands throughout Italy with our new Italian business partner. This is a major development for our country to be proud of. We are delighted that our products will enter the homes of Italian people. The investments we have made over the years in R&D and design constitutes the foundation of our objective toward becoming a global brand. Doğtaş, Kelebek and Lova will take their place in the homes of Italy, the heart of the furniture industry. I hope that the cooperation will be mutually beneficial."

Doğtaş received considerable attention at Salone del Mobile. Milano 2018!

Doğtaş, strengthening its global market position day by day, makes every effort to increase its export volume. Doğtaş had a booth atSalone del Mobile.Milano 2018Furniture Fair, which is a touchstone for the furniture and design industry, promoting their latest furniture collections and its new bedding brand, Lova, to the visitors from all over the world.

Ersin Serbes, commenting on the fair, said, "We had an opportunity to showcase our products and our new bedding brand, Lova, to the participants at theSalone del Mobile.Milano 2018, the world's biggest design and furniture fair. We had important meetings at the fair, where our brand drew great interest from international investors. We are acting in line with our vision of becoming a global brand. We aspire to promote the quality of Turkish furniture around the world by participating in international fairs. And we'll continue to make new investments and business partnerships in line with our growth objectives. The fair was a total success for us."